Product Development
Our product development team works in conjunction with all functions within the organization to ensure optimal product success and service. In addition to the cross-functional team, our philosophy at Safeway is to include customers, suppliers and distributors on the team to solicit their input during the earliest stages of the process. Together this cross-functional team is dedicated to the project and works from idea to launch to ensure a powerful "product champion".
Using All Our Senses
In this business, it is all about the sensory experience, so we are focused on using all our senses as key strategies in translating new product from Product Development to the marketplace.
- Smell - we follow our noses to delightful aromas of fantastic new foods
- Taste - we have the knowledge to translate recipes from development to commercialization ensuring a full taste sensory experience.
- Touch - our “hands on” team focuses on delivering positive results.
- Hearing - we listen to our customer and their needs to provide products/services that are on target.
- Vision - our focus is on quality, innovation and high food standards that bring to market exceptional branded products.
- Innovation - our 6th sense is providing the new product leadership edge.